Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies

Info:

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

* Use the right keywords to trigger your ads
* Figure your breakeven point
* Write ads that reach your customers
* Calculate return on investment
* Use geo targeting
* Track your ad results
Uploaded By || www.micabooks.blogspot.com ||

Click Here To Download

100 Industrial-Strength Tips & Tools Flash Hacks: 100 Industrial-Strength Tips & Tools

If you've ever seen an especially cool Flash effect on the web, gone straight to your trusty Flash book to find out how to do it, then turned away empty-handed - Flash Hacks is for you. This unique book offers a collection of Flash expert tips and tricks for optimization, creating interesting effects, ActionScript programming, sound and video effects, and much more - and you do not need to be an expert to use them (although you'll certainly look like one). With Flash technology, you can create compelling Web content, expressive user interfaces, and rich applications for the Internet - all of which dramatically enhance the user experience. But Flash is not just practical, it's a wellspring of opportunities to unleash your creativity and have fun. Flash Hacks dives straight into all that's fun and creative about Flash, while presenting useful programming techniques and practical - although never mundane - hacks that can make your work easier. Geared to cover Flash MX, Flash MX 2004, and Flash MX Professional 2004, Flash Hacks begins with hacks on authoring, testing, and Web environments. You'll learn how to beat the Flash bloated bug, realistically simulate the web, create a JavaScript-free Flash sniffer, and to hack spellchecker for Flash. Other hacks in the book are grouped in the following areas:

* Primitives
* Timelines
* Symbols
* Flash Assets (sound, video, and bitmaps)
* Code hacks
* Events and event handling
* Advanced Animation
* UI Design hacks
Click Here To Download

Doug Sahlin - Building Flash Web Sites For Dummies

Gone are the days when you could get by with a boring Web site. With Flash, you can add interactivity, video, an exciting and easy-to-navigate interface, and eye candy like custom cursors and flying text. This friendly guide makes Flash fun and easy, so you can have your site up and running in no time.

Discover how to Discover How to
* Build an interface with custom buttons and menus
* Include animation and soundtracks
* Dress up your text
* Create tween Animations
* Create ActionScript Objects
* Test and publish your site

Click Here To Download

Advanced Flash Interface Design

As a competent Flash designer, you’re probably comfortable with all of the basics that Flash has to offer. However, you’ve probably looked at some of the amazing Flash sites on the web and thought, "How'd they do that?" However, you’ve probably looked at some of the amazing Flash sites on the web and thought, "How'd they do that?" Well, youll find out in this book. Flash allows users to create some amazing interactive interfaces to interact with Rich Internet Applications, e-learning systems, and simple Web sites. In this book, two of the most talented Flash designers in the world will show you how to use them effectively to create breathtaking visuals for your Flash web sites. There is also a tutorial on testing your work, and exporting and finally publishing it. Summary of contents: Summary of Contents:

* Chapter 1 Flash Overview
* Chapter 2 Creating Usable and Innovative Experiences
* Chapter 3 Interface Designers Guide to Color
* Chapter 4 Planning Your Interface Design
* Chapter 5 Vector Drawing and Effects in Flash and Illustrator
* Chapter 6 Understanding the Timeline and Layers
* Chapter 7 Working with 3D Vectors
* Chapter 8 Using Video in Flash
* Chapter 9 Photoshop Techniques
* Chapter 10 Moving from Photoshop to Flash and Effective PNGs
* Chapter 11 Creating Animated Effects
* Chapter 12 Flash Textures
* Chapter 13 Photo Editing in Photoshop and Flash
* Chapter 14 Finishing Off Your Site

Click Here To Download